Your business lens,
finally in focus.
Run every job and lead from first inquiry to final delivery, and keep every client relationship healthy, all in one calm workspace.
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The platform
Every part of your studio, in one clear view.
Productions, organized.
Clients, shoots, tasks, notes, files, mail and finances for every job, all on one page.
Never let a client go cold.
Every organization gets a health score, so you know who needs a check-in today.
See what's really working.
Win rate, job types, genres and lead sources by year.
From inquiry to booked.
Track every lead and turn it into a job in one click.
Get paid, cleanly.
Line-item quotes and invoices, with secure online payments through Stripe.
Bring your whole team in.
Invite producers, assistants and retouchers to one shared workspace, each with their own sign-in.
- O
Owner
Full access to jobs, clients and finances
- P
Producer
Manages jobs, leads and schedules
- A
Assistant
Sees shoots and tasks assigned to them
A private home for every client.
Give each client one secure link where they can see their jobs, sign contracts, pay invoices, fill out questionnaires and download files. They just enter their email, with no passwords to remember.
Jobs
Status and shoot details
Contracts
Review and sign online
Invoices
Pay securely with Stripe
Questionnaires
Briefs filled out online
Quotes
Review and approve online
Files
Deliverables in one place
Built by a working commercial photographer
"I built Focal after trying several different platforms that didn't fit my needs. Most photography platforms are geared toward wedding and family photographers — I wanted something that worked for my workflow."
Bryan Esler
Founder, Bryan Esler Photo
Everything in one place
Built for how commercial photographers work.
Jobs
Every production with stages, shoots and budgets.
Leads
Track inquiries and convert won leads into jobs.
Custom Automations
Reusable task flows, scheduled emails and automatic invoice reminders.
Contacts
Clients, prospects and targets in one list. Plus, track activity like email, phone calls, and more.
Pulse
Health scores show clients who might need a check-in.
Gmail & iCloud
Connect Gmail or iCloud Mail and keep client emails with the job they belong to.
Calendar
Shoots and appointments, synced with Google Calendar or Apple Calendar.
Contracts
Reusable contract templates your clients can sign online.
Quotes & Invoices
Line-item quotes and invoices, paid securely online through Stripe.
Tasks
Assign tasks with timelines to your team.
Team Management
Invite your team and set custom permissions for what each person can see and do.
Questionnaires
Send custom forms and briefs for clients to fill out online.
Search anything
Find any job, contact or invoice instantly.
Client Portal
One secure link for clients to view jobs, sign, pay and download files.
Collections
Track related jobs and leads into collections.
Insights
Win rate, lead sources and year-over-year trends.
Bring your studio into focus.
Focal is in private beta for commercial photographers. Join the waitlist to get early access.